One of the first lessons in Entrepreneurship 101 is to find an underserved market and serve it, and that's just what BreakAway Games and Quirkat have done with their Arabian Lords PC video game.
Inspired by the rise of Islam between the 7th and 13th centuries, Arabian Lords is a bilingual strategy game targeted specifically at Middle Eastern players. Gamers take the role of an enterprising merchant lord, and through a combination of strategy and city-building, they try to grow their influence from just one palace to an entire ancient empire. As they gain prestige and wealth, they must engage in competition and shrewd diplomacy against rival factions while keeping their own customers and citizens happy and their communities thriving. Players are rewarded for successful negotiation and leadership, not military might or violence.
It's available across the Middle East. BreakAway is also considering launching the game in the US to tap into the Arab American market.
There are almost 200 million consumers in the Middle Eastern region today, and more than 33 million of them are online, according to Internet World Stats. Where else are they being underserved....?
do you have a christmas message for all your loyal readers?
Posted by: Lebowski | December 18, 2007 at 04:44 PM